Brendan "PLAYERUNKNOWN" Greene, often referred to as the father of the battle royale genre, originally designed the game mode as a mod for the ARMA series of games. After first bringing his game mode to the broader public in H1Z1, he went on to create the multi-award-winning game carrying his name, PLAYERUNKNOWN's Battlegrounds (PUBG).

He now leads PLAYERUNKNOWN Productions, an independent applied research & development studio formed to explore how new technologies can enable large-scale digital experiences. Based in Amsterdam, the team of game developers, software engineers and researchers are experimenting with tools like machine learning and data-driven design to build a new engine that will attempt to push the envelope of what is possible with virtual worlds.

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